LA Armada Supporter Group Rebrand

This endeavor was a labor of love that my friend Ruben Baez and I embarked upon for our passionate soccer supporter group dedicated to LAFC. We found that the previous crest lacked readability from a distance, prompting the need for a design that was both simpler and more striking. To ensure inclusivity and resonance with our fellow supporters, I devised a survey to gather and consider everyone's input and impressions of the group. Ruben contributed initial sketches, and together we curated the finest elements, refining them into the ultimate rendition of our group's identity.

In essence, this project was an enjoyable journey. Witnessing the enthusiasm it sparked among our fellow crew members was incredibly gratifying.