Stranger Things are happening
in Google Allo
Google has teamed up with the beloved Netflix series Stranger Things to amplify the promotion of their latest messaging app, Allo. As part of the app's launch, users are treated to an exclusive sticker pack showcasing the iconic characters, memorable quotes, and quirky props from the show.
Stranger Things is renowned for its blend of humor and wit, all without veering into the realm of cheesiness. By adopting a style that accentuates the lighter side, we aim to capture the essence of the characters and bring their vibrant personalities to life.
The full catalog of stickers
Use the Stranger Things stickers on Allo to level up your emoji game
Express yourself with iconic characters, memorable quotes, and quirky props straight from the Upside Down. Whether you're sharing a laugh or channeling your inner Eleven, these stickers will take your conversations to a whole new dimension.
New York Scavenger Hunt
What started as just a sticker pack then turned into a full activation on many levels. Digital, print, social and more. An activation happened in NYC. We worked with Google and teamed up with Deep Local to help Google Allo make one of the most successful projects to date.
It debuted globally at #2 (#1 being the original sticker pack Google Allo launched with). It was used 1.6 times more than the three default sticker packs.
Photo credit: Miles Evans